One of the things that makes dirt bike events special is the chance to talk to the people who know the products inside out.
Whether it’s choosing the right pair of goggles for a muddy enduro, finding sunglasses that can handle a long adventure ride or getting honest advice before your next purchase, those conversations are part of the sport. That’s why we’re delighted to welcome Vinalls to Dirt Bike Live at the NEC, Birmingham, on 6 & 7 February 2027.
Known throughout the off-road community for its extensive range of premium goggles and eyewear, Vinalls has earned a reputation for helping riders find the right products for the way they ride. Supporting motocross, enduro, trials, trail and adventure riders alike, the business has become a trusted name across multiple corners of the off-road world.
Rather than simply browsing products online, Dirt Bike Live gives riders the opportunity to compare options, ask questions and speak directly to the specialists who use the products themselves. It’s exactly the kind of experience the event has been built around, bringing together the brands, retailers and expertise that drive the UK’s off-road industry.
Jamie Vinall, Director at Vinalls, said:
“For us, the best part of this industry has always been the conversations. Riders asking questions, sharing experiences and helping each other make the right choices. Dirt Bike Live creates the perfect environment for that. It’s about much more than products on display; it’s about bringing the off-road community together, giving people access to the brands they trust and creating a place where everyone, whatever they ride, feels part of something bigger. We’re excited to be involved.”
“We want to create an event where riders can meet the people behind the brands, not just the brands themselves.”
Matt Bates, Promoter of Dirt Bike Live
Matt Bates, Promoter of Dirt Bike Live, added:
“One of our ambitions for Dirt Bike Live has always been to create an event where riders can meet the people behind the brands, not just the brands themselves. Retailers like Vinalls bring years of experience, genuine product knowledge and an understanding of what riders are actually looking for.
Having businesses like Vinalls involved means visitors can leave having not only seen the latest products, but with the confidence that comes from speaking to people who live and breathe the sport. That’s a huge part of what will make Dirt Bike Live different.”
Taking place alongside the opening weekend of the 2027 Arenacross Championship, Dirt Bike Live is bringing together manufacturers, retailers, governing bodies, race teams and specialist businesses from across the off-road world, creating the UK’s home of dirt bikes.
Join us at Dirt Bike Live, bp pulse LIVE, Birmingham, on 6 & 7 February 2027.
